How mailing frequency affects the spam complaint rates. Just 5.5% and 3.93% send four and five emails respectively. Bear in mind this data doesn’t exclude marketers who also send triggered emails or RSS emails.Īround 19.5% send two newsletters a week, and 9.32% send three. It’s a popular approach since 49% of all accounts we analyzed only send one newsletter a week.
If we look at the mailing frequency data, we see that email marketers who send just one newsletter a week get the highest average open and click-through rates. Pick the right email frequencyĪnother email marketing best practice is knowing how often you should contact your subscribers. Best practice: adjust your send-time to match your subscribers’ behavior and needs. These tools adjust the send-time for each individual subscriber automatically, based on their previous behavior.īut if you can’t use a send-time optimization algorithms, you’ll want to keep in mind the following results & most likely send your emails early in the morning. The best practice is to send your emails using a send-time optimization algorithm like the GetResponse Perfect Timing. It varies across different locations, industries, and audiences. Our latest study shows that the best time to send email is largely an individual thing. Time your email marketing campaigns wellĮvery email marketer wants their newsletter to be at the top of the inbox.Īfter all, most subscribers will pick the emails they see first. Greet your subscribers with welcome emails, like this one from Patagonia.
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Use a professional email marketing tool.Drive click-throughs with engaging content.Use email deliverability best practices.Time your email marketing campaigns well.Read on and follow these 25 email marketing best practices that’ll keep your customers engaged, improve your ROI, and get your campaigns going in 2022 and beyond. If you’re just getting started, read our guide to email marketing basics first. Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns.
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